Manulife 2018
#adulting
Insurance, retirement plans and wealth building seem like something you’d talk about when you’re in your 40s. Or that’s what at least 70% of Singaporean adults think. But the truth is that these policies require some time to grow and multiply so by the time you’re ready to retire, your funds are too.
So how do we give young Singaporeans a poke to start planning their future? By giving them a (not so subtle) reminder that youth, doesn’t last forever.
Agency: TBWA\ Singapore
Client: Manulife
Executive Creative Director: Hagan De Villiers
Copywriter: Dan Chia
Art Director: Roxane Wee
The Gong Awards
GOLD - Best use of Cultural Insights
SILVER - Creative Effectiveness: Media
BRONZE - Best use of Integrated Film & Branded Content-led Campaign
BRONZE - Best Integrated Media-led Campaign
Marketing Excellence Awards
GOLD - Excellence in Advertising
GOLD - Excellence in Integrated Advertising
GOLD - Excellence in TV Advertising
BRONZE - Excellence in Launch Marketing
Effie Awards
BRONZE - Financial Product and Services
