McDonald’s Singapore 2022 to present
Film
A collection of work done for McDonald’s Singapore – Storytelling, food romance, and even a music video.
May you be entertained and tempted to order some McDonald’s.
July 2026
Who put curry in our burgers?
McDonald's x Old Chang Kee: Meet the NEW Curry Potato Chicken Burger
Senior Creative Director: Thomas Yang
Associate Creative Director: Roxane Wee, Dan Chia
Film Director: Rix Zhuo
May 2025
McSpicy, Since 1999
Through life’s ups and downs, one thing’s for sure—a McSpicy® hits just right whenever you need some fiery goodness.
Group Creative Director: Weicong Chong
Associate Creative Director: Roxane Wee, Dan Chia
Film Director: Caleb Huang
November 2024
Get Cheesy!
Introducing the Cheesy Truffle Beef Deluxe Burger, our cheesiest yet!
Group Creative Director: Weicong Chong
Associate Creative Director: Roxane Wee
Copywriter: Emilia Tan
Film Director: Shang Shen
September 2024
The return of Samurai
The Samurai Burger® returns with a crispy, succulent fried egg! Together with a juicy beef or chicken patty dipped in signature Teriyaki sauce! Itadakimasu!
Creative Director: Weicong Chong
Associate Creative Director: Roxane Wee, Dan Chia
Animation Studio: Genesis Motion Design
July 2024
Celebrating your favourite hawker flavours!
Enjoying hawker-inspired burgers? It’s a Singapore thing! This year, we’re getting into the spirit with three burgers full of local flavours you know and love. Time to makan!
Creative Director: Weicong Chong
Associate Creative Director: Roxane Wee, Dan Chia
Art Director: Wei Yang Chua
Copywriter: Raphael Cheong
Film Director: Caleb Huang
April 2024
Anak
A film done for the month of Ramadan.
Dedicated McDonald's volunteers, like Fazillah, inspire us by giving back despite busy schedules. Celebrating those who give back to our commUNITY.
Creative Director: Weicong Chong
Associate Creative Director: Roxane Wee, Dan Chia
Film Director: Salihin Ramli
July 2023
The new Nasi Lemak Burger
At long last! The Nasi Lemak Burger you love is back! Now with a flavourful upgrade of a new, super shiok sambal recipe and new crispy chicken patty. Topped with all your usual favourites - fried Egg, fragrant onions and crunchy cucumber slices!
Creative Director: Weicong Chong
Senior Art Director: Roxane Wee
Senior Copywriter: Dan Chia
Film Director: Shang Shen
June 2023
Shake ‘N Dip
Shake off school and dip into the Month of Fun with the NEW Honey Butter McShaker™ Fries and the ALL-NEW Cajun Sauce with Chicken McNuggets®. It's fun for the whole family!
Creative Director: Weicong Chong
Senior Art Director: Roxane Wee
Senior Copywriter: Kriffith Fernando
Film Director: Caleb Huang
Feb 2023
The Classics Remastered
Sink your teeth into the Double Quarter Pounder® with Cheese once more! Look forward to juicier patties, meltier cheese and softer, glazed buns with all your classic favourites.
Executive Creative Director: Sharim Gubbels
Creative Director: Weicong Chong
Senior Art Director: Roxane Wee
Senior Copywriter: Dan Chia
Film Director: Golf Rucharasevee
May 2022
Jjang! Jjang! Burger
Feeling a little hungry watching your favourite K-zombie films? Bite into savoury mouthfuls of crispy chicken or beef patty coated with our special sweet and spicy Korean sauce!
Creative Director: Adrian Yeap, Sharim Gubbels
Senior Art Director: Roxane Wee
Senior Copywriter: Dan Chia
Film Director: Winfred Kwan