Maybelline 2016
Snapchat Hack
In August 2016, Maybelline launched their new foundation cream - The Dream Velvet Foundation.
But Maybelline was not alone. With at least 20 competitor brands that were pushing out their products, how can we ensure our product stood out like a zit?
Instead of promising unrealistic, retouched, studio perfect skin. We brought our brand closer to young women, we tapped into their daily behaviour and discovered their secret to achieving flawless looking skin. Snapchat’s beautifying filters gave them almost perfect looking skin.
This was when we asked ourselves. “What if you can have selfie perfect skin, in real life.”
Agency: TBWA\ Singapore
Client: Maybelline
Executive Creative Director: Hagan De Villiers, Gary Steele
Copywriter: Dan Chia
Art Director: Roxane Wee
Strategist: Ruth Lim
The 22nd Annual Webby Awards
WEBBY WINNER - Content & Marketing (Fashion & Beauty)
Adstars
2 FINALISTS
MARKies Awards
GOLD - Best Idea: Female Audience
SILVER
AME Awards for Advertising and Marketing Effectiveness
SILVER MEDALLION - Use of Medium (Social Media)
BRONZE MEDALLION - Products & Services (Personal Items)
London International Awards
BRONZE - Social Influencers: Beauty & Lifestyle
MMA APAC SMARTIES Award
GOLD - Mobile Social
BRONZE - Mobile Native
APAC Effie Awards
SILVER
BRONZE - Social Media Marketing
The Gong Awards
SILVER - Film & TV - Online/Viral film
SILVER - Film & TV - Casting
BRONZE - Media - Use of Social Platform
Singapore Effie Awards
SILVER - Digitally Led Idea
Spikes International Awards
1 FINALIST
WARC Award for Effective Social Strategy
BRONZE - Effective Social Strategy
Customer Journey Special Award - Effective Social Strategy
