McDonald’s 2024
Garlic Chilli. It’s a Singapore Thing.
McDonald’s Garlic Chilli is more than just a condiment, to us, it’s nostalgia and a taste of home that you won’t find in any other McDonald’s outlets in the world.
During Singapore’s National Day month, we turned our Golden Arches into a Garlic Chilli Sauce installation at departure areas, letting travelers take the iconic sauce with them, and even sent Garlic Chilli sachets to over 2000 Singaporeans across the global – Giving Singaporeans a taste of home all over the world.
Agency: Leo Burnett Singapore
Client: McDonald’s
Executive Creative Director: Sharim Gubbels
Creative Director: Weicong Chong
Associate Creative Director: Roxane Wee, Dan Chia
Art Director: Weiyang Chua
Copywriter: Raphael Cheong
MARKies
GOLD - Most Creative – Integrated Media
GOLD - Most Effective Use – Customer Retention & Loyalty
Effies
SILVER - Seasonal Marketing
SILVER - Timely Opportunity & Current Events
The Gong Awards
BRONZE - Best Customer Retention / Loyalty Campaign
