Singtel 2023
SOBS: The Live Tracks
A live gig streamed from an underground train. Because, why not?
For the launch of Singtel’s 5G network, we managed to bag local indie pop darlings SOBS to perform a full 25 glitch-less minutes set live, streamed exclusively over the 5G connection from the Singapore North South MRT line.
Agency: Leo Burnett Singapore
Client: Singtel
Executive Creative Director: Sharim Gubbels
Senior Copywriter: Kriffith Fernando
Senior Art Director: Roxane Wee
Hashtag Asia Awards
GOLD - Best Use of Live Streaming or Virtual Events
SILVER - Best Use of Art / Culture / Brand / Entertainment Partnerships
SILVER - Best Use of Social Media for a Campaign
SILVER - Best Use of Social Media Platforms
Effies
GOLD - Experiential Marketing & Brand Experience: Live, Digital, Live + Digital
GOLD - Brand Content & Entertainment - Products & Services
Marketing Events Awards
GOLD - Best Event Production
GOLD - Best Use of Live Streaming
The Marketing Excellence Awards
GOLD - Excellence in Digital Marketing
BRONZE - Excellence in Event Marketing
GONGS
GOLD
BRONZE
MARkies Awards
SILVER
BRONZE
MOB-Ex
BRONZE
SMMA
GOLD
The Loyalty & Engagement Awards
GOLD
The Livestream
Behind the Scenes